“the advantages of the term ‘transfer’ or ‘exchange’ over the more traditional concept of ‘influence’ are immediately obvious. In these new terms, processes of reception become the focus of interest and the emphasis now lies on cultural and social transformation rather than on a mere exchange of goods or ideas between basically self-contained culture”
Individuos
Instituciones
Medios (canales o redes de difusión)
José Luis Losada Palenzuela · Uniwersytet Wrocławski